MEANINGFUL MARKETING SELLS
Selling your home in the digital age demands a comprehensive and socially relevant marketing strategy.
SOCIAL MEDIA TAKES THE WHEEL
Content is king and we live in a time where you must be compelling to sell. Platforms such as Instagram & Facebook can now reach vast audiences at an unprecedented rate. Within moments you can create buzz about a property and peak interest locally and globally. David has a dominant social presence on Instagram and a strong network of influencers here in New York. From individual posts to specific Influencer events he can promise a property reach beyond compare.
He most recently orchestrated a Top New York Photographer Influencer event at 111 Murray titled #SEE44West. A gathering of extremely talented people produced content that reached hundreds of thousands of people on Instagram. This ultimately lead to the rental of the apartment which has an asking price of $23,500 per month. Click below to find out more about about the spectacular night.
AUDIENCE
17,000 Followers
Ages 15 - 65+
51% Women
49% Men
REACH
Anywhere from 20,000-100,000 impressions on each post.
See Example Below
CONTENT
Individual & Team Posts
Video Driven Stories
Targeted Ad Campaigns
IG TV Films
INSTAGRAM POST EXAMPLE
LISTING
432 PARK AVENUE
CAPTION
"Enough to become a bath person?"
ENGAGEMENT TRIGGER
"Share this with a friend who you know enjoys a good bubble bath."
RESULTS
8,400 Likes
231 Comments
316 Shares with other people
454 Saves
85,898 people reached
100,296 people made impressions
STORY TELLING THROUGH FILM
Every home has a story and every story has an audience. It is the duty of your agent to paint a beautiful picture of your home. Film has become an incredible tool to garner the attention of prospective buyers. It also has a high probability of being shared among people. When an individual sees a compelling video they are inclined to send it to friends and family right away. David's architectural background gives him a unique skillset to leverage in the art of film making. His creative eye and direction can tell a story of space in poetic fashion. His team has a crew of talented videographers and editors to handle all interior, exterior and drone footage.
400 West 12th St, 3B
Ask: $2,199,000
DESIGN DRIVEN STAGING
BEFORE
AFTER
VIRTUAL
David leverages his architectural background to tap into a network of some of New York's most talented interior designers. Each listing calls for a specific staging strategy and scope of work. Staging can range from modest to super high-end. With the right people at his side he is able to deliver results.
PROVOCATIVE PHOTOGRAPHY
Drawing Through Space
David takes the marketing of your property to the next level by drawing through each space with great detail. This is extremely helpful to explain a property to a buyer outside the traditional floor plan.
